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BEHIND THE BRAND

Hailed as a natural marketer and avid writer by clients and colleagues alike, Christie has a knack for discerning a clear marketing strategy and brand proposition from the very essence of the personal and corporate brands she writes for. She penetrates the depth of professional history and brand vision by integrating strategy, value, perception, voice, and brand positioning to create a customized finished product.

 

With over twelve years of experience in writing and editing, her career background is vast with roles in communication, marketing, higher education, and global publishing. She honed her writing and editing skills while working in both start-up enterprises and established institutions. With the ability to transcend barriers, she has a deep passion for delivering impact through her work.

Christie studied at the University of Southern California's renowned Annenberg School for Communication and Journalism, one of the top-ranked schools for communication and media studies in the nation. Her degrees include a master's degree in communication management and marketing, and bachelor's degrees in journalism and sociology.

An adventurist and outdoor enthusiast at heart, Christie lives in the Greater Los Angeles Area where the menagerie of desert, beach, and mountainous landscapes serve as inspiration for her work.

Christie established BERTCHBRAND with the mindset that a focus on people and partnerships makes a difference in the world. She follows "The C's of Life" principle: Choice, Chance, and Change. In the words of Zig Ziglar, "You must make the choice, to take the chance, if you want anything to change." Don't fly, soar into your next venture. Elevate your brand to new heights!

EDUCATION

MA, Communication Management (Marketing), University of Southern California

BA, Journalism | BA, Sociology, University of Southern California

CERTIFICATIONS

Certified Professional Resume Writer (CPRW)

Nationally Certified Resume Writer (NCRW)

Nationally Certified Online Profile Expert (NCOPE)

Copyediting Certificate, University of California, San Diego

PROFESSIONAL AFFILIATIONS

ACES: The Society for Editing

Editorial Freelancers Association

Grant Professionals Association

Professional Association of Resume Writers & Career Coaches

The National Resume Writers' Association

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